Wedding: Ashley and Will featured on Style Me Pretty

February 26, 2012

Ashley and Will's stunning wedding was just featured on Style Me Pretty! We had such a blast working alongside Tanja Lippert and Tia Reagan at Oak Farms in Lodi,CA. To see the full post of Tanja's gorgeous photos, and a kind note from Ashley head over to Style Me Pretty here.




Today's Bride: Le Femme Vintage by Asiel Design

February 24, 2012

Here is another look into a themed shoot from Todays Bride, featuring Asiel Design in their design warehouse. It's always so amazing to see what these designers come up with, and Jonathan and Linnae are outstanding.


Location: Asiel Design Studio // Floral and Event Design: Asiel Design // Photograher: Arrowood Photography // Lighting: Enhanced Lighting and Sound // Table & Chairs, Draping: Hartman Studios // Cake: Jen's Cakes // Linens: Napa Valley Linens // Antiques, candelabras, fountain: Asiel Design // Escort Cards, Menus: Marizette Paperie // Menu Fabric printing: Mighty Thredz Design Print Company

Today's Bride: Amazae at Sand Rock Farms

February 17, 2012

We had the opportunity to shoot some behind-the-scenes films for Today's Bride. The photo shoots are featured in their newly released magazine. Each designer and the team of talented vendors collaborated on various themes. This video features Amazae Special Events at San Rock Farms in Aptos, CA. More to come!




Venue: Sand Rock Farms, Aptos, CA // Designer: Amazae Special Events // Photography: Jennifer Skog // Floral Design: Nicole Ha Floral and Event Design // Cake: Jen's Cakes // Paper: Marizette Paperie // Favors: Amazae Special Events // Lighting & Draping: Enhanced Lighting and Sound // Props & Furniture: Milk Glass Vintage Rentals // Table & Chairs: Hartman Studios // Tableware: Z Gallerie // Harpist: Krista Strader // Catering: Michi's Catering // Makeup: Professional Makeup Artistry // Hair: Pretty Me Chic // Gown: Gabrielle's Bridal Atelier // Jewelry: Haute Bride // Headpiece: DK Design

Wedding: Julie & Jeff at Charles Krug Winery

February 09, 2012

Julie and Jeff were married next to the vineyard at beautiful Charles Krug Winery in Napa, CA. We had the fun of working with a handful of some of our favorite vendors and friends. Crystal Lequang of Amazae Special Events coordinated the wedding. The stunning florals were designed by Nicole HaJennifer Skog was the photographer, and Ron Grandia was the DJ.



Music

January 24, 2012

Music... without it a video would be flat, lacking the emotion that music brings to a film. Pamela and I are passionate about music. We both sing and play piano, and music is a huge part of our lives. We also spend a great deal of time listening to music to find selections for our wedding videos. 

Recently we became aware of a large change in our industry involving music copyrights. Music licensing has always been a hard issue in the wedding videography world. A few months ago, a wedding videographer we know was sued by BMI, the largest licensing entity in the US. The rumor is, they settled for ten's of thousands of dollars- enough to bankrupt many small businesses like ours.

For a long time, we have wanted to support smaller artists, and musicians in general, but licensing fees for popular artists can be hefy! This year we are shifting to copyright free (licensed) music for most of our videos online. We know how important music is to the final film, so we hope to continue creating beautiful films even with changes in our music selections.



Color Grading: Bad Examples

January 18, 2012

Color correction and color grading contribute greatly to the look and feel of a film. Color correction refers to fixing problems that occurred in shooting, such as poor white balance or over exposure.

Color grading is the process of creating the final "look" of a film. It's typically the final stage of a film, after the edit is complete and locked.

A while ago, I watched the new "Resident Evil" film on a 13 inch Macbook Pro while on a flight to Minnesota. I nearly laughed aloud during one action sequence where some very sloppy color grading was allowed in the final film. In one action sequence the main character leaps through a bunch of zombies, and you can clearly see a "power window" (selective color grading on a specific area of the frame). It follow the character through the shot, to emphasize her in the scene. It's poorly done however, and was very obvious even on my small laptop- I can't even imagine how bad this would look in the theater experience. This blue aura seen in the screen grab below follows her through the scene.


Throughout January and February, I will begin my most involved and time consuming color job ever. I will be the colorist on a feature film Trash and Progress shot by DP Jessica Fisher (who shoots weddings with us!) and directed by Abe Dieckman. I am very excited to be working on this beautiful film and it should be a tremendous learning experience for me.

We have switched our studio to 100% adobe software, as Apple has fallen behind in my opinion. I am however choosing to color grade this film in Apple Color, a very powerful application that has seemingly been discontinued. I will update the blog with the status of this film.
© Luke Goodman Cinematography. All Rights Reserved